Case Study — Water & Wastewater Infrastructure

A 19-Year-Old Site.
Rebuilt Without Losing a Thing.

Equipment Plus Solutions had a website built in 2006 and untouched for nearly two decades. It looked broken on every phone, had no security in place, and their outgoing emails were quietly going to customers' spam folders. I rebuilt the whole thing from the ground up and made sure nothing they had built up online over the years got lost in the process.

19yr
Site Age at Rebuild
100%
SEO Preserved
0
Broken Links
1
Build Cycle

Built for the Web of 2006.
Still Running in 2025.

Equipment Plus Solutions has represented Florida's water and wastewater industry since 1987. Deep roots, strong manufacturer relationships, and a reputation built over decades. Their website told a different story.

The site had been running since 2006 on technology that was already out of date before most smartphones existed. It only worked properly on a desktop computer. It had no security certificate. On a phone screen, the layout fell apart completely.

There was also a problem most business owners never find out about. Their outgoing emails were failing behind-the-scenes delivery checks. Quotes, proposals, and follow-ups were landing in customers' spam folders before anyone ever read them.

None of this was obvious from inside the business. The site came up when you searched for it. The phone number was there. That felt like enough.

Problem 01

No Security Certificate

Every major web browser puts a "Not Secure" warning in the address bar for sites like this. Visitors saw that warning before they read a single word about the company.

Active Trust Risk
Problem 02

Broken on Every Phone

The site was built for a desktop computer from 2006. On any phone or tablet, it fell apart. Text ran off the edge of the screen. Buttons were impossible to tap. The navigation did not work.

Unusable on Phones
Problem 03

Emails Going to Spam

Without the right settings in place, internet providers treat outgoing mail as suspicious. Quotes and proposals were being quietly moved to spam folders. The business had no way of knowing it was happening.

Invisible Revenue Loss
Problem 04

19 Years of Search History at Risk

Over nearly two decades, Google had built a detailed record of every page on the site. Rebuilding carelessly would have wiped out years of search rankings in a single day.

SEO Fragility

The Same Business.
A Site That Matches It.

Before — 2006 Site
Not Secure
Equipment Plus Solutions 2006 website on mobile showing broken table layout

Fixed-width table layout. No SSL. Overflows on every phone.

vs
After — Rebuilt Site
Secure
Equipment Plus Solutions rebuilt website showing clean mobile-first design

Mobile-first. HTTPS enforced. Loads in under a second.

Every Problem Fixed.
In One Project.

Every problem got fixed in one project. No phased rollouts. No partial fixes. No surprises. When the work was done, the client owned everything outright. The only ongoing costs are the standard annual fees for their domain name and web hosting — the same ones any business pays regardless.

Deliverable 01

Full Site Rebuild

The entire site was rebuilt using clean, modern code. No bloated software platforms. No databases. Nothing that needs to be updated or patched. It works correctly on every phone, tablet, and desktop. Pages load in under a second.

Mobile-FirstNo CMSUnder 1 Second
Deliverable 02

Search Rankings Fully Preserved

Every old page address was carefully mapped to its new equivalent. Old bookmarks still work. Old Google search results still lead somewhere useful. Not a single link broke when the new site went live.

Zero Broken LinksRankings Intact
Deliverable 03

Security Certificate and Site Protection

The site now runs over a secure, encrypted connection — the padlock icon in the browser address bar that customers look for before they trust a site. Additional protections were added to keep automated bots from probing the site looking for vulnerabilities.

HTTPS EnforcedBot Protection
Deliverable 04

Outgoing Email Fixed

The settings that tell internet providers an email is legitimate were configured and verified. Quotes, proposals, and follow-ups now pass those checks and land in the inbox where they belong.

Inbox DeliveryFully Verified
Deliverable 05

New Hosting and Reduced Monthly Bills

The site was moved to a modern hosting account owned entirely by the client. No go-between, no outside dependency. A review of their existing software subscriptions turned up accounts that were no longer being used but still charging every month. Those got cleaned up too.

Client-OwnedReduced Overhead
Deliverable 06

Everything Handed Over

On final payment, every file and a plain-English guide to the whole setup was transferred to the client. No ongoing fees. No monthly relationship. They own it outright.

Clean BreakNo Retainer
The response we have received from our customers regarding our web site has been fantastic. The competitive edge in today's market is very important and the hard work and professionalism of Steve has provided us with that edge. I highly recommend the services of Steve Plant to everyone I talk to about web sites and internet services.
Larry Hickey, President Equipment Plus Solutions, Inc.

Your Site Has a Story Too.
Let's Fix It.

If your site hasn't had any real attention since before 2015, chances are some version of these problems is already there. You just haven't had a reason to look yet. Tell me about your site and I'll give you a straight answer.

Tell Me About Your Site